No Logo - Required reading for..

Perhaps it isn't surprising that Naomi's book 'No Logo' has become a standard text for every ad and pr hack in the country to read.

see
here
and sickly
here

perhaps it is some comfort to know that we are always one step ahead, and that the counter culture will always be cooler than any number of nike ads... shame that the ad and pr hacks have a much bigger budget though.