07 January, 2006

Now you can buy products from Argentina's recovered companies!

**Visit The Working World Market and spread the word!**
<http://market.theworkingworld.org/>

In keeping with our ambivalent attitude towards the
seasonal consumer frenzy, we are sending you a message
encouraging you to buy things after you’ve already
done your holiday shopping!

Thank you for your wonderful activism in the past
year: with petitions, fax attacks and email floods,
you have been dedicated in fighting for the Argentine
workers’ movement we documented in our film.

But today you have a chance to support the movement in
a new and constructive way.

Many of you have heard of The Working World, an
amazing organization started by Brendan Martin, an
audience member who saw The Take in New York City.
Over the past year, we have raised more than $100,000
to launch a democratic capital fund to support the
recovered companies in Argentina. And we’ve hired many
of the people in Buenos Aires who helped make The Take
– including Lalo Paret, the movement organizer who is
one of the main characters in the film.

So far we’ve made 14 successful loans at minimal
interest – helping cooperatives buy machines and raw
materials, and helping create good jobs in democratic
workplaces.

Today, we’re launching a new project: The Working
World Market.


The site is still in its infancy, but for the first
time (if you live in Canada or the U.S.) you can buy
products from Argentina’s recovered companies, knowing
that every possible cent is going directly to the
workers themselves.

We’re still working the bugs out of our
international/online ordering system, so by ordering
from the site you’ll also be helping out The Working
World, as we grow and get better at this end of our
project.

When I saw the first draft of the website, I gasped:
it is a dramatic reversal of the typical consumer
experience. The prices are half what you would pay in
a retail store. Instead of slick ads and shiny logos,
you meet the people who made the products, and learn
about their inspiring struggles. And the best part is
that you see precisely where every cent goes: and the
vast majority of it goes directly to the workers.

In the months ahead we’ll add many more products from
other worker-run businesses, and expand our delivery
to Europe and beyond. But in this season of endless
shopping, we wanted to give you an opportunity to meet
some of the workers you didn’t meet in The Take, and
be able to support them directly thanks to the efforts
of one of your fellow audience members!

Happy Holidays,
Avi Lewis
Director, The Take