Free Music For Suckers

Glasgow, 2006

A new brand developed with Virgin Megastore. One of the most exciting music events in years. And all for free.

A 'guerrilla' marketing campaign with thousands of flyers, a myspace, a website, bus shelter ads, a press release and e-marketing all encouraging shoppers to go the Virgin Megastore on Buchanan Street, Glasgow, for 2pm. Where there would be over 800 free CDs.

In the week leading up to Buy Nothing Day we set up a fake public relations company called 3M4S. Thousands of people came to believe that they would be able to get free CDs, however the whole thing was in fact undertaken to provoke questions of free culture and challenge the domination of the music industry by a few multi-national corporations, whose bottom lines are profits rather than pleasure. Free CDs V's Paying for them.

Read the full story of the days event (click).