Established in January 2019, Madlove commissions artists with lived experience to reflect on and create work in response to mental health.

Madlove endeavours to present the work to marginalised and relevant communities and use it to educate the public.

The board of trustees for Madlove are:

Gill Lloyd (Chair)
Following a degree in fine art/sculpture at Cardiff Art College, Gill worked at Chapter Arts Centre and then as a hand finisher for Zandra Rhodes. She then became Production & Touring Manager for the legendary People Show performance group who have already celebrated their 50th anniversary and where Gill is currently the Chair of their Board of Trustees. In 1986 she began working at Artsadmin on a range of artists projects including a large cultural festival for 100+ South African artists and exiles in London. Gill led on programming events developing a significant public art programme. Now retired Gill serves on several arts related boards and supports and mentors artists in an informal way.

Lois Keidan (Co-chair)
Lois co-founded the Live Art Development Agency and was Director until 2021. She was Director of Live Arts at the Institute of Contemporary Arts, London from 1992 to 1998. Prior to the ICA, she was responsible for national policy and provision for Performance Art and interdisciplinary practices at the Arts Council of Great Britain, and before that she worked at Midland Group, Nottingham and Theatre Workshop, Edinburgh. She was awarded an Honorary Fellowship by Dartington College of Arts in 1999, an Honorary Fellowship by Queen Mary, University of London in 2009, and an Honorary Doctorate by the University of Gothenburg in 2015.

Joon-Lynn Goh
Joon-Lynn is a cultural organiser working across art, migrant justice movements and community economies. Joon-Lynn is founding organiser of Migrants in Culture, an advocacy network for migrant culture workers, co-founding Director of Sex With Cancer, a cancer patient-led enterprise exploring illness and intimacy, and co-founder of Asia Art Activism, a research network for Asian diasporic practitioners (2017-2021). Joon Lynn is GLA Civic Futures Fellow 2021/22, a recipient of UNHCR Champion of the Year, Women on the Move Award 2016, Live Art UK Diverse Actions Leadership Bursary 2017, and declined an MBE for Services to Equality in 2019.

Caroline Moore
Caroline is a producer specialising in the delivery of socially engaged art commissions in health care settings. Prior to working within the NHS she worked at Tate and Camden Arts Centre within their education teams. She has a master’s from Goldsmiths College in Community and Participatory Arts, and a bachelor’s degree in Fine Art from the University of Leeds.

Madlove is a National Portfolio Organisation of Arts Council England


For any suggestions or enquiries, contact the Chair of our Board at